Founded by Nels Hylton (BBC Radio 1, Radio X, BBC 1)  in 2023, the ethos behind Upgrade is to build the music industry we want to be a part of. Through championing the very best artists in the ever growing and enjoyable world of alternative music, Upgrade will provide platforms through bespoke concerts, special events, management and record releases as well as the ever growing ‘Upgrade Sounds’ concert series.